Posts in anica
The Rise of 'Greenwashing' Class Action Litigation

Greenwash is a verb defined by the Marriam-Webster Dictionary; “to make (something, such as a product, policy, or practice) appear to be more environmentally friendly or less environmentally damaging than it really is”. The environmentalist Jay Westervelt, coined the term in a law review article in 1986 describing marketing that intentionally deceived consumers into thinking a product or company was sustainable.

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