Posts in anica
The Rise of 'Greenwashing' Class Action Litigation

Greenwash is a verb defined by the Marriam-Webster Dictionary; “to make (something, such as a product, policy, or practice) appear to be more environmentally friendly or less environmentally damaging than it really is”. The environmentalist Jay Westervelt, coined the term in a law review article in 1986 describing marketing that intentionally deceived consumers into thinking a product or company was sustainable. Today, Greenwashing has become part of the colloquial language, especially used in response to companies that utilize green slogans and advertising to attract sustainability conscious consumers.

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